Executive Creative Director with 20+ years of experience and a background in Literature and pure creativity that defines my approach: I’m not a marketing guy, I’m a communication and advertising one. I believe in the power of CTRL—bridging the gap between bold strategic vision and flawless technical production. My career isn't about working with one brand for a decade; it's about leading over 40 global icons across LATAM, from the Southern Cone to Central America. Known for a direct, high-fidelity execution that has earned multiple Grand Prix honors and Agency of the Year recognition, I know exactly how to make things happen, whether launching a digital bank or a massive BTL experience.