Technology its not only a bunch of features, but what you do with it.
People bought Sanyo but if they had the chance, they would prefered other brands first.
We launched a 360 campaign with the tagline: «What do you Prefer? (Qué Preferís?)
focusing in how you use technology.
People bought Sanyo but if they had the chance, they would prefered other brands first.
We launched a 360 campaign with the tagline: «What do you Prefer? (Qué Preferís?)
focusing in how you use technology.
Commercials and ads get you to the site.
You make a quick and fun quiz.
A japanese guy tells you about your habits as a user: Relaxed, Obsessed, Practic.
And we give you a User Guide. A real one.
You make a quick and fun quiz.
A japanese guy tells you about your habits as a user: Relaxed, Obsessed, Practic.
And we give you a User Guide. A real one.
